Business Communication - II Question Paper 2013 (May)
Dibrugarh University Question Paper
COMMERCE (General/Speciality)
Course: 201 (Business Communication - II)
Time: 3 hours
The figures in the margin indicate full marks for the questions
(NEW COURSE)
Full Marks: 80
Pass Marks: 24
1.
(true or false)
(a)
Persuasion and appeal are the hallmarks of
successful collection letters.
(b)
A report usually has a descriptive, expository
or narrative sentences.
(c)
A job application letter is written to sell
one’s services.
(d)
For effective participation in a group
discussion one must present one’s views with pride, vigor and excitement.
(e)
The basic requirements of a good report are
clarity, conciseness, continuity and objectivity.
(f)
Proposals and reports are same.
(g)
A sales letter is an advertisement.
(h)
A participant in a group discussion should try
to dominate the discussion.
2.
(a) What is the role played by a memorandum in
business communication in business communication?
(b) What are the important points you have
to consider while editing a business message?
(c) As an employer, how would you conduct
effective interviews?
(d) What is purpose of group discussion?
3.
(a) What is an interview? In what way would you prepare yourself if
called for a job-interview?
Or
(b) M/s Glass House receive from New
Glass Co. Ltd., a consignment of glass crockery in which some pieces of
crockery are damaged probably due to carelessness in packing. Write a letter
informing them about this and asking for compensation.
4. (a) What
do you mean by report writing? Explain in brief the requisites of a good
report.
Or
(b) As a sales manager of an agro-products unit,
draft a proposal to recruit more field staff and to provide required training
to them.
5. (a) Since few weeks, your supplier is not
sending the consignments of raw materials in time in spite of telephonic
reminders. Draft a persuasive letter insisting him to honors the date line for
sending consignments as the terms of contract.
Or
(b) “The main purpose of sales letter is to
convert the reader into a customer.” How is this purpose achieved?
6. (a) What is a mock interview? Explain its significance.
Or
(b) Write an explanatory note on ‘Effective
listening exercises’.
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