Course No. 604 SMALL BUSINESS
MANAGEMENT(SBMT XXIV)
Marks – 80 Hours: 40
Objective:
This paper aims to develop exposure of the students about various activities,
problems and decisions involved in doing small business.
Course
Contents:
Unit
I: Small Business – Micro and small enterprise – concept, definition,
characteristics and rationale. Relationship between large and small enterprise.
Different types of micro and small enterprise and their distinctive
characteristics. Role of small business – a brief global perspective with
special reference to Indian economy. Features of Micro, small and medium
enterprise Act 2006, governing the promotion and management of Micro and small
enterprise in India. Industrial policies of the Central and state Govt.
governing the promotion and management of Micro and small enterprise in N. E.
India with special reference to Assam 20: 10 hrs
Unit
II: Production and operations Management – plant location, plant layout,
product design, production planning and control. Quality control, technology
for small business. 20: 10 hrs
Unit
III: Financial Management – nature of financial requirement for small
enterprises - fixed and working capital – concepts and their sources. Working
capital – meaning, operating cycles, significance, determinants and assessment
of working capital requirement – simple practical problem solution relating to
small business. 20: 10 hrs
Unit
IV: Marketing Management – the concept of marketing, nature of marketing
problem faced by micro and small enterprises. Market information, market assessment,
market segmentation, marketing mix, product branding and packaging, pricing
policy, channels of distribution for different types of product including
ancillarization. Sales promotion – salesmanship and advertisement – different
types and their characteristics. 20: 10 hrs
Text
and Reference Books:
1.
Desai Vasant: Dynamics of Entrepreneurship Development and Management.
2.
Khanka S. S.: Entrepreneurial Development.
3.
Khandelwal N. M: Working Capital Management in Small Scale Industries.
4.
Shukla M. B.: Entrepreneurship and Small business Management. Deb Rana Bijoy:
Small Business Management: Principles and Practices
OLD COURSE SYLLABUS
Total Marks: 100 (End Sem 80 + IA 20)
Unit-1: Small Business – Micro and Small Enterprise –
Concept, definition, characteristics and rationale. Relationship between large
and small enterprise. Different types of micro and small enterprise and their
distinctive characteristics. Role of small business – a brief global
perspective with special reference to Indian economy. Features of Micro, Small
and Medium enterprise Act, 2006, governing the promotion and management of
Micro and Small enterprise in India. Industrial policies of the central and
state Govt. governing the promotion and management of Micro and Small
enterprise in N.E. India with special reference to Assam. (Marks: 16, 9 Hours)
Unit-2: Production and Operations Management – Plant location,
Plant layout, Product design, Production Planning and Control, Quality Control,
Technology for small business. (Marks:
16, 9 Hours)
Unit-3: Financial Management – Nature of financial
requirement for small enterprises – fixed and working capital – concepts and
their sources. Working capital – meaning, operating cycles, significance,
determinants and assessment of working capital requirement – simple practical
problem solution relating to small business.
(Marks: 16, 9 Hours)
Unit-4: Marketing Management – the concept of marketing,
nature of marketing problem faced by micro and small enterprises. Market information,
Market assessment, Market segmentation, Marketing Mix, Product branding and
packaging, Pricing Policy, and Channels of distribution for different types of
product including ancillarization. Sales promotion – salesmanship and advertisement
– different types and their characteristics.
(Marks: 16, 9 Hours)
Unit-5: Capacity Utilization – Concepts of installed
capacity and Idle capacity. Reason behind existence of Idle capacity in micro
and small enterprise – working capital shortage, dearth of Raw materials, lack
of skilled labour, power shortage, etc. Effect of capacity underutilization on
cost, price, profit, employment and plant and machinery. Sickness in small
enterprise – concept, symptoms, magnitude, causes and remedies. (Marks: 16, 9 Hours)
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