Meaning of the term “Communication”
The
term communication is derived from a Latin word „communis‟ which means common.
This means establishing a common ground. Now whatever is common is shared by
all. But what is that which is shared by all in communication? It is fact,
ideas, understanding, opinions, information etc.
In
the words of Newman, Summer &
Warren, “communication is an exchange of facts, ideas, and
opinions by two or more persons.”
According
to Keith Davis, “Communication
is the process of passing information and understanding from one person to
another.”
Communication
should not be interpreted as merely sending or receiving messages. It involves
a systematic and continuous process of telling, listening and understanding. It
is a two way process and is complete only when there is some response from the
receiver of information.
Nature or Characteristics of communication
An
analysis of various definitions of communication revel the nature or
characteristics of communication which are as follows:-
1.
Communication involves at least two persons: Communication involves at least two persons the sender and the
receiver. The sender sends the messages and is known as the communicator. The
receiver receives the message and is known as communicate.
2.
Communication is a two way process: Communication is essentially a two way process. It does not merely
means sending and receiving messages. It is not complete unless and until the
message has been understood by the receiver in the same sense.
3.
Purpose of communication: This basic purpose of communication is to create an understanding.
The receiver should understand the message sent and should response
accordingly.
4.
Form of communication: Communication may take several form e.g. order, instruction,
report, queries etc. it may be verbal or written. It may be formal or informal.
5.
Scope of communication: communication pervades all human relationship. It is essential in
all type of organizational and at all levels of management.
6.
Communication is a dynamic process: Communication is influenced by the mood and thinking of the sender
and receiver. The way a message is accepted depends upon the fact that which of
the fine sensory organs of the receiver is active at that time.
7.
Communication is much more than words: Communication is not merely sending or receiving facts, expressed
in words. It also involves ideas and emotions. A lot of communication is done
through signs, symbols and gestures.
8.
Communication is a goal oriented process: Communication is a goal oriented and effective only when there is
congruence of goals of sender and receiver.
9.
Communication is conversational: Communication sets up a link between facts, ideas and thus helps
the communicator and communicates to progress logically.
10.
Communication is an interdisciplinary science: Communication to be effective derives knowledge from several
sciences like anthropology (study of body language), sociology (study of human
bahaviour), psychology (study of attitude) etc.
Objectives of Business
Communication
The objectives of
business communication is wide and large. Information, Order, permission,
Warning, Motivation, Advice and Raising morale are activated through the means
of communication. The objectives
of business communication are stated below:
1. To Exchange Information: The prime objective of communication is to exchange information internally and externally i.e. to deal
within the organization and outside the organization.
2. To Achieve Goal: The goal of the organization can be obtained through effective organizational
communication. Everybody tries to acquire such goal and therefore it requires
effective organizational communication.
3. To Maintain Co-ordination and Co-operation: Co-ordination and co-operation among three levels i.e.
corporate level, divisional level and functional level of an Organization are
maintained through communication.
4. To Plan: Planning decides what is to be done in future. All the
information and data which are required to make a plan for business can be
obtained or gathered through communication.
5. To Facilitate Direction and Motivation: The boss gives direction or order to his subordinate.
And managers need to motivate their employees to increase the concentration and
productivity. Hence, communication helps to facilitate direction and
motivation.
6. Communication can provide information
regarding past and present. It also helps to anticipate about future. So,
Communication increase efficiency of the workers by providing instant
information.
7. To Solve Problem: Communication can remove the gap between employees and
employer. Fruitful communication ensures a network in an Organization to solve
problems. Conflict arises and exists in an Organization. Fruitful communication
ensures a network to solve conflict. It also remove the gap between employee
and employer.
8. To Create Consciousness: Communication helps both employer and employee to be
conscious about their respective roles, duties and activities. As a result,
responsibility and accountability is located among the concerned persons.
9. To Increase Job Satisfaction: Job satisfaction requires better job environment and
better job environment is possible if there exists communication chain. Strong
chain helps to overcome job related stress.
10. To Improve Employer-Employee Relationship: To achieve the Organizational objectives, there must be
good relationship between employee and employer. And to improve such
relationship, there must be effective communication.
11. To Manage Human Resources: To recruit, train-up & motivate human
resource properly, There must be effective communication. Skilled
manpower are professional and work for achievement and development.
12. To Attract
Customer: To knock the door of
potential customers with new product and service of an enterprise, there should
exist an efficient communication. So better communication will cause more
customers and more customers will cause more profit.
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