Marketing Management Question Paper Nov-Dec 2013
Dibrugarh University M.Com Final Year (Distance)
Paper:
202
Full
Marks: 80
Time:
3 Hours
1. (a) Discuss about the Task and
Philosophies of Marketing Managements. 16
OR
(b) Discuss about the functions
of Marketing. 16
2. (a) Discuss the steps involved
in Consumer Decision making Process.
OR
(b) What is marketing information
system? Discuss the features of Marketing Information Syste 4+12
3. (a) Highlight the various
issues involved in physical distribution decision. 16
OR
(b) Discuss the importance of
communication process in promotion
decision. 16
4. Discuss the steps involved in new product
development. 16
Or
(b) List the determinants of
Pricing Decisions; and explain any one of with suitable example. 8+8
5. (a) discuss the necessity and
bases of appropriate market segmentation. 16
Or
(b) write short notes on: 5+5+6=16
(i) Mass
marketing
(ii)
relationship marketing
(iii)
e-Marketing.
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