Use
of visuals aids in communication
Visual aids are
one of the important part of business communication. They are used to show
something for conveying the message and are supplementary to key words. These
aids are helpful to improve readability and physical appearance of report.
Different visual aids such as graphs, pictures, tables. Etc are used to show
something.
The advantages of visual aids in
communication are:
a)
Time saving: with the help of visual aids,
message can be communicated quickly.
b)
Quick understanding: With the help of visual
aids, receiver can understand the message sharply. This wil save time and
energy of communicator.
c)
Long time memory: Through pictures or visuals
aids, message remains in human memory for a long period.
The disadvantages of visual aids in
communication are:
a)
Reguisites: It requires more professional
skills.
b)
Unsuitability: It can convey only elementary
ideas. It is not suitable for complex and complicated ideas.
However,
following guidelines for effective visuals are important:
a)
There should be proper selection of graphics for
the data and for objectives of the passages.
b)
The visual aids should brign overall
understanding of subject matter.
c)
There should be accurate depiction of data.
d)
The visual aids should be simple and easy to
understand.
e)
There should be proper balance of words and
visuals.
f)
The placement of visuals should be made close to
points they Illustrate.
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